The use of social media sites to engage with your audience in order to create your brand, increase sales, and drive website traffic is known as social media marketing.
This entails creating engaging content for your social media accounts, listening to and engaging with your fans, reviewing your results, and running social media ads.
Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are the most used social networking sites right now.
There are also a number of social media management tools available to help companies get the most out of the channels listed above.
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Social Media Marketing in a Nutshell
Publishing was the beginning of social media marketing. Businesses were using social media to promote their content in order to drive traffic to their websites and, potentially, sales. However, social media has evolved into something more than a platform for disseminating information.
Businesses nowadays use social media in a variety of ways. For instance, a company concerned about what people are thinking about its brand on social media will track conversations and respond to specific mentions (social media listening and engagement).
A company that wants to know how well it’s doing on social media will use an analytics tool to look at its reach, interaction, and revenue (social media analytics).
If a company wishes to reach a small group of people at a large scale, it can run highly targeted social media advertisements (social media advertising).
These are sometimes referred to as social media management as a whole.
Social Media Marketing’s Five Core Pillars
- Planning and Publishing
- Listening and Engagement
- Analytics and Reporting
1. Develop a strategy
Let’s take a step back to look at the big picture before you jump straight in and post something on social media. The first step is to consider your options. Consider your social media plan as the first move.
What are the objectives? What role does social media play in achieving your business objectives? Some companies use social media to raise brand awareness, while others use it to increase website traffic and sales.
Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are the major social media sites listed above. Tumblr, Tik Tok, and Anchor are examples of smaller, up-and-coming sites, as are social media platforms like Messenger, WhatsApp, and WeChat.
When you’re first starting out, it’s best to focus on a few channels where you believe your target audience is active rather than trying to be everywhere.
Making a marketing persona, which will help you answer these questions, is a good place to start. And you don’t have to stick to this plan indefinitely; you can always tweak it based on the results of your social media posts.
Here are our long-form, step-by-step guides on developing a social media strategy and social media marketing plan to assist you in creating a great social media strategy.
Fortune Magazine promotes the brand on social media.
“Our primary goal is to expand our brand.” Social media is a place where we can own and support our brand.
2. Planning and Publishing
Small business social media marketing typically begins with a consistent presence on social media. Social media is used by almost three billion people (3,000,000,000!). You offer your brand the ability to be discovered by potential consumers by being active on social media sites.
3. Listening and Engagement
When your company and social media following increase, so will the number of people talking about your brand. People can leave comments on your social media posts, tag you in their posts, or send you direct messages.
People can also discuss your brand on social media without informing you.
As a result, you’ll want to keep an eye on what’s being said about your company on social media. If it’s a compliment, you have the opportunity to surprise and entertain them. Otherwise, you should provide assistance and fix a problem until it worsens.
4. Analytics and Reporting
You’ll want to know how your social media marketing is doing along the way, whether you’re publishing content or communicating on social media.
Are you reaching out to more people on social media this month than you were last month? In a month, how many good mentions do you get? How many people used the hashtag for your brand in their social media posts?
5. Advertising | Publicity
When you have more money to invest in your social media ads, consider social media advertising. Ads on social media encourage you to reach out to people who aren’t already following you.
Nowadays, social media advertisement sites are so effective that you can target your ads to specific people. You may target people based on their demographics, preferences, and attitudes, among other things.
Resources for Social Media Marketing
Platforms for social media are constantly changing. People could only post text messages when Facebook first launched.
There are numerous content formats available today, including photographs, videos, live videos, and Stories.
As a result, social media marketing is constantly evolving. We want to make sure you’re up to date with all the new social media updates and tactics.
To get you started, here are a few resources:
- Blog on Social Marketing
- Comment on Social Marketing
- Introduction to Social Media Listening and Engagement
- Guide to Social Media Analytics
- Advertising on Social Media: A Guide