The 6 Best TV Brands Reviews 2023

The 6 Best TV Brands Reviews 2023


Finding the finest TV brand and where to begin when shopping for a new TV can be difficult because there are so many different manufacturers.

Even if some TV brand names are well-known, that doesn’t necessarily mean that all of their TVs are excellent as even the entry-level models from the greatest brands don’t perform well.

A few low-cost TV manufacturers are starting to gain popularity and frequently develop models that outperform more expensive models.

More than 380 TVs have been purchased and evaluated by us; a complete list of 2023 TV lineups can be seen here.

Each brand has its own process, whether it be in terms of design or clever features.


The de facto market leader in the global television market is Samsung of South Korea, which once again claimed the top spot in terms of overall sales last year while easily outpacing rivals LG and Sony.

This is somewhat due to the scale of the business (Samsung is ranked 18th on the Fortune 500), but primarily because Samsung produces excellent TVs with an accessibility focus.

Samsung S95C OLED 4K TV, 77 inches


The enormous 77-inch edition of Samsung’s 2023 QD-OLED, the S95C, is available.

Tizen operating system

Samsung’s own Linux-based smart TV operating system, called Tizen, arranges all of your apps in a row along the bottom of the Smart Hub (also known as the home screen).

A cool feature that activates when you select an app shows you popular sub-categories (like Netflix programs or Spotify playlists) for that app.

It has all the main streaming applications as part of a library of over 2,000 apps.

Additionally, there is a Tizen Gaming Hub that supports both GeForce Now and Xbox for game streaming.

The integration of Tizen with the Samsung app family, which includes SmartThings, Smart Connect, and Smart View, is arguably the most stunning.

You may use those to transfer TV playback directly to your phone (only on Samsung phones) or mirror material from your phone, even iPhones, to your TV.

The TV can serve as a control hub if you have smart home appliances that are compatible with it.

Additionally, Samsung’s most recent models—QD-OLED, QLED, and others—offer some intriguing features like the Samsung One Connect Box, designed to cleanly wall-mount TVs and streamline tangled cable nests behind them.

This function also lets you import app logins from your phone to save time.

QLED, QD-OLED, and Neo QLED calling cards

Like LG, Samsung has refrained from making OLED displays.

Like LG, Samsung has refrained from making OLED displays. In order to avoid having to use LG’s panels, Samsung marketed their own LCD technology as “QLED.” Check out our QLED vs.

OLED TV comparison for a more thorough explanation, but in short, it goes like this: By producing a purer, full-spectrum white light than LEDs can on their own, QLED leverages quantum dots to improve performance.

Best in well-lit spaces

Compared to less expensive LCD TVs, QLED televisions are actually brighter (better for bright spaces), and unlike OLED, they can be more easily incorporated into huge displays (100 inches and upwards).

Additionally, Samsung revealed its anticipated QD-OLED TVs last year. These TVs feature a sophisticated blue light source that functions as a hybrid.

Additionally, Samsung revealed its anticipated QD-OLED TVs last year. These TVs feature an innovative blue light source that functions as a cross between QLED and OLED.

If you’re seeking an OLED-like upgrade from your current TV, several TVs have started to appear in the wild, including the gorgeous Sony A95K QD-OLED and the Samsung S95B OLED.

Samsung is moving forward with their QD-OLED displays for 2023, presenting at CES 2023 its newest S95C series they are simply branding as “OLED.”

They come in sizes 55, 75, and a whopping 77 inches that we recently got our hands on for a review.

The size and cost of Samsung’s microLED TVs are also decreasing, and the company’s main revenue stream, the mini-LED Neo QLED lineup, has undergone a facelift. We’ve already spent some time with the new stable.


LG, another South Korean business, may not be as well-known as Samsung, but because of the superior contrast and black levels of its OLED TV display technology, it has had little competition when it comes to the best picture quality. However, new screen technology like QD-OLED is gaining ground.

Alexa, 65″ LG – OLED Evo C2 Series Integrated 4k Smart TV


The OLED TV technology from LG continues to provide excellent performance at a reasonable cost.

Running program: WebOS

Like Tizen, Roku, and Google TV, WebOS is LG’s user-friendly user interface and serves as the central location from which you can access your apps, TV settings, and other complex functions.

For customers to access what they want to watch more quickly, the most recent version of webOS for 2023 TVs has been modified to allow more personalization and shortcuts.

One of the better-designed remotes is LG’s Magic Motion Remote, which supports voice commands for both Google Assistant and Amazon Alexa.

It also has a Magic Explorer feature that provides viewers with additional information about the program or movie they’re watching, including cast information and interesting facts.

A business card The most advanced display technology available today is OLED, or Organic Light Emitting Diode.

Because the individual pixels themselves light up, OLED televisions have quicker response times (and less input lag) than other types of displays, and the picture integrity is stunning at any viewing distance.

OLED TV panels can achieve black levels never before seen, have better contrast overall, and have better black levels.

The 65-inch LG G2 Evo Gallery OLED, which was our top pick for the finest TV, and the well-reviewed LG C2 Evo OLED were among the gorgeous OLED Evo TVs from LG that debuted on the market last year.

However, in 2023, LG had to compete with Samsung’s QD-OLED with its newest OLEDs, the evo G3 Gallery Edition with its bolder and brighter microlens (MLA) array, as well as the most recent lineup of its well-liked C3 OLED TVs.

These new TVs included the 97-inch LG Signature OLED M that transmits audio and video wirelessly from what they call a Zero Connect box and the transparent OLED T television.


PlayStation Sony BRAVIA XR A95K 65″

Sony Bravia

The Sony A95K is the greatest option if you’re seeking it.

It’s simple to become preoccupied with the Samsung vs. LG TV debate and neglect to consider Sony, but doing so would be a grave error.

Even though its TVs are often more expensive, they have some of the best processing power and color fidelity of any, especially if you care about things like motion processing and gaming.

Running program: YouTube TV

Google TV isn’t quite as elegant as WebOS, but it’s probably more powerful. Versions of Google TV are available on many different devices, including the Amazon Fire TV line.

The Google TV home screen is cluttered with apps and recommendations, unlike WebOS and Tizen.

The Google TV home page is crammed with apps and suggestions, unlike WebOS and Tizen, and you can scroll down for even more.

The first generation of TVs to use Google TV, an update to the Android TV OS that offers a faster, more user-friendly interface along with recommended and sponsored web content, was Sony’s 2021 catalog.

Additionally, Google TV features built-in support for Chromecast for both video and audio, as well as Google Assistant (through a microphone in the remote control or on your phone).

Additionally, Google Smart Lock can sync logins from your mobile device to your TV automatically, just like Tizen. With Google TV, you can also make unique profiles for each member of your household.

XR chip, mini-LED, and now QD-OLED are calling cards.

Thanks to a partnership with LG Display, Sony is one of a select group of businesses selling OLED televisions (the list has recently grown to include Panasonic, Philips, Hisense, and Vizio).

Sony’s superb A90K OLED and 2023’s brand-new A80L OLED, which, it’s important to note, will not employ LG’s new MLA technology, are both equipped with LG OLED panels. As a result, Sony is now able to manufacture TVs using these panels.

Sony’s premium Bravia TVs provide better contrast, better sound, no input lag, and faster web performance than we’ve ever seen thanks to the Cognitive Processor XR chip.

VRR (Variable Refresh Rate) is a feature that many Sony TVs have for gaming, especially when used with the Sony-owned PlayStation 5.

Sony also signaled a push into mini-LED technology for 2022. It is a more cost-effective variant of MicroLED technology, with somewhat larger LEDs that nonetheless offer some of the same advantages, such as improved localized dimming, brightness, and contrast.

The key to this is Sony’s processor, which is built with backlight algorithms to maximize the use of tiny LEDs. With a brand-new tier, the brighter X95L 4K sets should compete with Samsung’s new QN95B QLED models, and the new X93L, Sony’s mini-LED has become even better for 2023.

But the QD-OLED conflict is the most fascinating one. The gorgeous Bravia A95K, a Sony product that uses a QD-OLED panel from Samsung Display, made headlines when it was unveiled as the company’s first QD-OLED TV last year.

Since QD-OLED combines the best aspects of OLED’s luscious, ideal blacks and QLED’s brightness capabilities, Sony can plainly see a future for this technology.

The A95L, which succeeds the A95K for 2023, is Sony’s next-generation QD-OLED and features Samsung’s QD-OLED panel, which is brighter and more effective. The A95L ought to be a TV of the year contender.

TCL TCL wasn’t even a blot on the seasoned LED TV reviewers’ radars five years ago.

It is now the fastest-growing brand and has been providing us with some of the best mini-LED QLED TVs available at absurdly low pricing.

TCL’s work with mini-LED and QLED has produced significant advantages. TCL 6-SERIES 55″

Operating systems: Google TV and Roku

Although other manufacturers like Sharp, Philips, and Hisense also produce Roku TVs, TCL has so far enjoyed the greatest level of success.

What will happen when Roku starts manufacturing and selling its own OLED TVs this year is still up in the air.

The Roku TV platform offers an unrivaled number of apps (4000+), a quick cross-app search feature, and a very user-friendly operating system.

In contrast, if Roku isn’t your thing, TCL entered the Google TV market in 2021 and hasn’t looked back since.

Even some speculations that the business would be dropping Roku circulated, but they informed us that this was not the case.

Visiting cards: Pricing, mini-LED QLED

TCL is the way to go if you have a limited budget but yet want a TV with excellent picture quality that can compete with some of the higher-end Samsung and LG TVs.

TCL TVs are buttery mini-LED QLED bliss. The popular and high-quality TCL 6-Series, 5-Series, and 4-Series TVs were the company’s mainstays up to CES 2023 earlier this year, with the flagship 6-Series constantly blowing us away and making several of our best TV lists.

TCL is starting from fresh for 2023, abandoning the numbered 1-, 3-, 4-, 5-, 8-, and 6-Series nomenclature in favor of a much more condensed two-bucket division: the expensive Q Series powered by QLED and the reasonably priced S Series.

TCL’s QM8 Series, a mini-LED QLED series with 65-, 75-, 85-, and (gasp!) 95-inch variants will be the big guns for 2023.

The next tier below, the non-mini-LED Q7 Series range, is likely to be cheaper. There will also be an extra Q6 Series tier. As further details come in, we’ll update this post.


Over the years, Chinese manufacturer Hisense has steadily moved into the TV industry, licensing Sharp’s brand name (and purchasing the company’s North American facility entirely in 2015), purchasing Toshiba’s business in 2017, and producing TVs for the U.S. market under all three brands.

Hisense had a bumpy beginning but settled into a routine while producing cost-conscious Quantum 4K panels.

Their quality has actually increased to the point where one of the most recent models, the 65-inch Hisense U8H, is on our list of the best TVs due to its incredibly brilliant picture and industry-leading black levels.

Hercules U8H QLED


These Hisense 4K TVs are good affordable choices because of their excellent value.

Operating systems: Vidaa TV, XClass TV, Roku, Google TV, Android TV, and Fire TV

Hisense is exceptional in that its line of televisions is not all powered by the same operating system.

For fans of Alexa, Hisense also sells models with Google TV, Roku TV, and Fire TV in addition to some of its TVs still using Android TV.

Additionally, it provides XClass TV, a basic and unadorned OS that is ideal for local TV, as well as TVs that run the slick-looking Vidaa TV OS.

Variety, mini-LED QLED as a calling card

Customers can select the smart platform of their choosing with a wide range of affordable solutions thanks to the variety of OS options available.

The 2022 U8H Google TV, which has great contrast and vibrant color and is comparable to many of the top models from Samsung, Sony, and LG, is one of Hisense’s best TVs.

Like TCL, Hisense uses mini-LED QLED (what it calls ULED in its marketing). The U8H will evolve into the next U8K models in 2023, which are considerably brighter, at 1,500 nits, and have a new anti-glare screen, and a built-in 2.1.2 Dolby Atmos audio system, among other enhancements.

The step-down versions from Hisense, the U7H and U6H series TVs, are equally lovely and affordably priced, and this year, both of them are receiving an upgrade by switching from regular LED illumination to mini-LED with the U7K and U6K series.

A new flagship is a final addition for 2023.

The 85-inch ULED X, a mini-LED QLED monster with more than 5,000 local dimming zones and a peak brightness of 2,500 nits, is a new flagship Hisense for 2023.

Other innovations that are advancing Hisense this year include Dolby Vision, Wi-Fi 6e, NextGen TV, and AMD’s Freesync Premium Pro.

Hisense TVs are reasonably priced, just like those from TCL and Vizio, which sometimes makes you wonder why you would even pay more for the major brands.


When it came to incredible picture quality at an affordable price, Vizio used to be without a doubt the best.

And even though companies like TCL and Hisense have since threatened the Mighty V’s throne atop Budget TV Mountain, Vizio is still a force to be reckoned with.

The VIZIO 65-inch MQX Series 4K QLED HDR Smart TV, model number M65QXM-K03 2023, features Dolby Vision, an Active Full Array, 120Hz, WiFi 6E, AMD FreeSync Premium Pro, Bluetooth headphone support, and Alexa compatibility.

Vizio offers a stunning, bold, and brilliant TV.


System of operation: SmartCast

Before 2017, the mechanism utilized by all Vizio Smart TVs required users to download an app to their smartphone or tablet.

This software was then used to cast any material to the Vizio Smart TV.

A system that required users to download an application on their smartphone or tablet in order to cast any content on the screen was utilized by all Vizio Smart TVs before to 2017; this system was the default.

Simply said, they were created for mirroring. By automatically selecting a variety of apps without requiring download, SmartCast enhanced that system.

That includes popular streamers like Disney+ and Netflix, a ton of apps for specific channels, and a ton of specialized apps.

In a world where smart TV platforms aren’t often the most user-friendly, it’s very simple to use.

Additionally, Vizio now provides the WatchFree+ service, which enables users to access free entertainment from partners like Disney, Lionsgate, Sony, MGM, and others on their SmartCast.

Calling card: Quantum color and affordability

Vizio is a major fan of quantum-dot-powered displays, similar to Samsung. The brand’s 2022 models, particularly the MQX and P-Series Quantum X series, make this particularly clear.

Even though these 2022 models do not feature mini-LED technology, the sheer number of traditional LED local dimming zones that are present create a stunning image that is brimming with brightness, color detail, lifelike contrast, and little to no light blooming.

Gamers will also appreciate Vizio’s support for AMD’s FreeSync technology, which makes graphics more fluid when utilized with compatible gaming PCs and consoles.

A gaming-specific M-Series TV with a 240 fps frame rate, built-in Dolby Vision Auto Gaming, and other capabilities is also included. It is unknown what ambitions Vizio has for 2023.

Roku TV

The world’s most popular streaming platform this year started manufacturing its own TVs under the Roku TV brand name, with its first sets hitting the market in March.

Although new to our list, Roku is certainly not new to the TV environment with its set-top boxes and sticks.

Although Hisense, TCL, and other TV manufacturers have been using the Roku Smart TV OS for years, this is Roku’s first attempt to manufacture its own TV hardware, which might succeed or fail.

With several price tiers of televisions, from $120 HD (720p) sets to $1,000 4K QLED models—more on which we’ll discuss below—Roku has launched with a bang.

Roku 65″ Class Plus Series QLED 4K TV


The first TVs with the Roku TV brand are now available.

Roku OS, the operating system.

If you’re already familiar with the Roku OS, you know that the widely used user interface is simple to use, attractive (although it could need an update), and provides access to a sizable selection of apps and channels as well as all the streaming services you know and love, including its own Roku Channel.

The Roku operating system is built right into the TVs, just like the TCL and Hisense TVs that support it, making setup incredibly straightforward.

However, the TVs from Roku come with recognizable voice remotes.

Roku is definitely targeting the budget-to-value end of the TV market with its calling card of value for the money.

With a portfolio of TVs to match, Roku is obviously targeting the lower end of the TV market in terms of price and value.

The flagship Plus Series, a collection of 4K QLED TVs with Dolby Vision and HDR10+ picture, Dolby Atmos sound, and Roku’s top-tier Voice Remote Pro, is at the top of their spectrum.

It will be interesting to watch how this affects Roku’s relationship with those manufacturers as the Plus Series is available in 55-, 65-, and 75-inch sizes that currently retail for $500, $650, and $1,000, respectively.

This already places them at a lower price range than comparable TCL and Hisense models.

The Select Series 4K with HDR10+ and the Enhanced Voice Remote, which is available in sizes ranging from 43 to 75 inches, is the next level down, as is the Select Series HD, which offers 24- and 32-inch HD models as well as a 40-inch FHD model.

But how good are these Roku TVs? Although we have only reviewed the 65-inch Roku Plus Series TV, our own Caleb Denison was generally impressed and stated that “most folks just looking for a really solid TV at a nice price will probably be happy to open their wallets for the Roku Plus.”


What are the top five best TVs?

If you want to find out more about the 2023 models, check out our 2023 TV lineup page.

  • Best TV. Samsung S95B OLED
  • Best Home Theater TV. Sony A95K OLED
  • Best Upper Mid-Range TV. Samsung QN90B QLED
  • Best Mid-Range TV. LG C2 OLED
  • Best Lower Mid-Range TV. Hisense U8H
  • Best Budget TV. TCL 5 Series/S555 2022 QLED
  • Best Cheap TV

Is LG or Samsung TV better?

Samsung QLED TVs are the better of the two brands when comparing Samsung and LG TVs. Additionally, LG OLED TVs are a wonderful option for those seeking a higher contrast ratio and a wider viewing angle.

What kind of TV is the longest-lasting?

Since LEDs produce crisper visuals, they are often preferable [1]. OLED and QLED are the two types of LED available for Samsung TVs.

OLED TVs outlast QLED TVs and feature a more vibrant display overall. Our TV experts say that the majority of these TVs endure between five and seven years.

Who makes the longest-lasting TV?

He and his team claim that certain brands are the most dependable. Samsung, Panasonic, Sharp, Sony, and LG, according to Kopp.

He advises staying away from brands that are solely manufactured abroad because it is quite difficult to find parts for them. “They make more money when you purchase a major brand TV.”


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