SEMrush is a well-known SEO tool for keyword research, competitor analysis, and Google Ad campaign optimization.
It is still a good digital marketing option for small and medium-sized businesses. PCMag journalists independently choose and review items. We may receive commissions if you purchase through our affiliate links, which helps fund our testing.
Table of Contents
What is SEMRush?
SEMrush, founded in 1998, is one of the top three all-in-one internet marketing and SEO tools.
SEMrush’s affiliate program, BeRush, is where affiliates and agencies sign up to advertise the service.
Here are some eye-popping statistics concerning the SEMrush platform:
- The Magic Keyword tool contains 20 billion keywords.
- Generates up to 20 million keyword suggestions.
- It is used by 6 million marketing professionals worldwide.
- Every day, 1 billion occurrences are examined.
- Crawled 30.9 trillion backlinks
- So far, 809 million websites have been crawled.
- 3 billion URLs are indexed each day
- 142 geodatabases (desktop and mobile)
- Has been on the market for 12 years.
Features
Here are a few major features you may find useful:
Dashboard
This is where you’ll see a summary of the domains you’re tracking. Essentially, you’ll see figures for organic traffic, organic keywords, ad traffic, and ad keywords.
Organic research
Organic research will provide you with a sense of what your competitors’ best keywords are, as well as the worth of each keyword and how it performs on search engine results pages. You may also see how they’re doing in terms of search volume, traffic, number of search results, CPC estimation, and competition.
Domain Analytics
This function allows you to enter your domain and receive data on how well your website is performing.
Similarly, domain analytics provides useful information about the keywords that are providing you strong rankings; the ones that Google prefers.
You can also monitor the changes in your ranking position.
If you want to know who your competitors are, go to the competitor page and you’ll get all the information you need.
What you’ll find is a list of keywords that you and your competitors both use and rank for.
Finally, domain analytics includes a backlinks tab that allows you to track the hyperlinks that point to your domain.
This will give you an indication of which of your website’s content is generating the most visitors.
Keyword Research
This searches for keywords and phrases that are a good fit for your content so that you can improve your site’s internet visibility. SEMrush detects and analyzes the top 100-ranked domains on Google for each search query. Then you’ll be given a list of keywords that are common across domains. This list is then expanded to include the query word’s variants and synonyms. So you now have your keyword pool.
Aside from matching keywords, the keyword research feature also gives you long-tail keywords, which can increase your site’s ranking greatly.
Traffic Analytics
This is where you’ll learn about your competitors’ online performance and traffic, as well as useful information about their marketing efforts.
Traffic analytics collects data on your competitors’ website traffic volumes, as well as those of your prospective partners.
It also tells you where their customers originate from: search, social media, referral, sponsored, and direct sources.
Traffic analytics will also assist you in better understanding the behavior of prospective clients and identifying new investment opportunities, marketplaces, and niches.
Keyword Magic Tool
This function is useful if you need keyword ideas because all you have to do is type your topic or phrase in the search bar and then click the Search button to be presented with a list of keywords relevant to your issue.
Advertising Research
Essentially, this capability is required for proper budgeting.
Advertising research data will assist you to determine how much you should spend on a specific activity, particularly paid searches.
The tool examines your competitors’ strategy and budget in four areas: their present expenses, their year-long expenses, the keywords they are spending on, and the experience of their ad campaigns.
Similarly, you will be able to track and view landing pages and ad copy with this capability.
This will provide you with suggestions for how to develop and position your landing pages and ad copy.
SEO Writing Assistant
The SEO writing aid tool gives target keywords, including variations and semantically related ones, to help ensure your text is optimized.
It can also send you alerts if you start stuffing your text with too many keywords.
The SEO writing helper ensures that your content is carefully created, well-structured, and SEO-friendly for your target term.
Charts, domain vs. domain comparisons, keyword difficulty tools, product listing ads, market explorer, display advertising tool, CPC map, reports, site audit, and backlinks are among the various capabilities available in it.
It also offers a social media tracker that leverages competitor data to help you develop better social media tactics. Using the social media poster tool, you may schedule posts for all of your social media accounts.
SEMrush Benefits
It provides numerous advantages to platform users. The following are the most crucial advantages that SEMrush offers:
A better understanding of a site’s SEO performance
Many organizations understand the importance of SEO in digital marketing strategies.
However, not everyone realizes how important SEO is for their website—the keywords, pages, title tags, and everything else.
The same is true for faults such as broken internal images, files, and links, missing title tags, crawlability, and other related difficulties.
It can assist organizations in better understanding all of these factors.
It identifies issues and suggests remedies or actions.
It can also tell you how well your website is performing on search engine results pages.
Assists marketing teams better
A corporation that runs an SEO strategy heavily relies on marketing staff.
They are the ones who develop good content and SEO techniques to help the company’s website reach new heights.
It assists marketing teams by providing tools for optimizing content, finding the relevant keywords, and targeting the proper audiences.
Combines SEO and social media marketing seamlessly
It is a centralized solution that can handle a wide range of digital marketing duties.
Everything is contained within a single platform.
Marketing teams can now manage all of their SEO, content marketing, and social media marketing initiatives from a single platform.
Helps businesses understand their competition
It delivers a lot of competitor data, which will help you discover and comprehend their methods and actions—in general, their campaign.
You will then learn to value your competition, which will motivate you to develop your marketing.
SEMrush Pricing
SEMrush offers three pricing packages, each with substantial features and benefits that can help teams with their SEO and marketing operations.
Pro
The $99.95 per month Pro package is great for startups, in-house marketers, and freelancers on a tight budget.
It includes over 40 advanced tools and capabilities for monitoring rival rankings, social media results, and traffic sources.
Guru
The Guru package, which is ideal for small and medium organizations, costs $199.95 per month and includes all of the Pro capabilities as well as branded reports, a content marketing platform, increased limitations, and historical data.
Business
The Business package costs $399.95 per month and is suited for businesses with a large web presence, eCommerce initiatives, and agencies. It includes all of the capabilities included in the Guru package as well as API access, Google Data Studio integration, white label reports, and increased restrictions and sharing possibilities.
There is also an Enterprise package available; if you want this tailored solution, you must contact SEMrush personnel.
All programs have a free trial period.
What is Semrush Search Volume?
The average number of times a certain search query is typed on a search engine each month is referred to as search volume.
The number of searches using national-level data is represented by the volume in the main Semrush database.
As a result, volume can fluctuate when you switch to a different regional database (US, Canada, UK, etc).
What Problems Does SEMRush Solve?
Its users may track their whole marketing workflow from a single dashboard.
Competitive analysis, keyword research, website comparison, traffic analytics, brand monitoring, backlink auditing, social media monitoring, and PPC tracking are all simple tasks for users.
SEMrush provides 45+ tools to help anyone handling SEO, PPC, social media, content, or competitive analysis complete their tasks from a single platform.
Who Are SEMrush’s Target Customers?
Because of the variety of solutions and capabilities it provides, its target audience is fairly broad.
The all-in-one marketing platform, on the other hand, primarily serves the internet marketing community (think: SEOs, SEMs, Bloggers, Online business owners, and Businesses trying to improve their visibility online).
SEMrush Review: What SEMrush Does
It is a comprehensive digital marketing research tool that helps you learn exactly how and where your competitors have found success, so you can mimic it for your firm.
When you know how to use it, there is nothing you can’t do (which you will by the end of this guide).
It is like having a snitch in your competitor’s marketing department.
Someone who provides you with all of the data, outcomes, and information directly from their office floor. Then he shows you how to create a winning plan.
It focuses on saving you time and money while also presenting you with the best opportunity to achieve meaningful marketing outcomes. There are no vanity metrics here; the only metrics that matter are those that will bring you money in the long run.
You can see your competitors’ moves and devise a good strategy to counter them. Let’s go deeper into the how with my whole SEMRush evaluation and walkthrough.
What is a Semrush Bot?
SemrushBot is the search bot software used by Semrush to identify and collect fresh and updated online data. SemrushBot data is utilized for the following purposes: the public backlink search engine index, which is maintained as a separate product called Backlink Analytics (web graph of links)
What is Semrush Domain Authority?
Semrush Authority Score is a composite statistic that we use to assess the overall quality and SEO performance of a domain or webpage.
The score is based on a variety of metrics (detailed below) that signify trustworthiness and authority.
How do I use SEMrush backlink in audit?
How to Perform a Backlink Audit in 5 Easy Steps
- Compare Your Backlink Profile to Competitors.
- Locate and evaluate each of your backlinks.
- Determine whether to disavow or remove potentially harmful links.
- Optimize Your Backlink Portfolio.
- Look for new ways to build valuable links.
Semrush vs Ahrefs
In terms of accuracy, Ahrefs and Semrush are nearly equal, although Semrush has a little advantage because it refreshes more frequently.
The statistics from Ahref and Semrush normally match and even out, but Semrush will provide you with near-real-time updates.
Semrush vs SpyFu
SpyFu is a competitive analysis tool, whereas Semrush is an all-purpose SEO tool.
But, in my opinion, even from the standpoint of competitive intelligence, Semrush is a considerably superior tool.
Top SEMrush Alternatives and Competitors
Before you decide whether SEMrush is the best SEO tool for your company, look at what features the competition provides.
- SE Ranking
SE Ranking is an all-in-one SEO software that claims to make your life easier by streamlining your site’s SEO strategy.
SE Ranking is a promising newcomer to the SEO platform scene, with little more than 300,000 users.
You won’t have to bother about desktop installations or time-consuming software upgrades because the program is cloud-based.
One of the platform’s primary distinguishing features is its in-depth keyword research capabilities, which contain over 2 billion keywords.
SE Ranking also has top-tier bespoke reporting, which will help you grasp all of the key SEO data.
SE Ranking has a variable price strategy based on how many keyword rankings you want to check, how regularly, and for how long you want to subscribe. Plans begin at $23.40 per month and gradually climb to $189 per month.
- SEO PowerSuite
Over 5 million SEO specialists and site managers utilize SEO PowerSuite, a desktop-based all-in-one solution.
It’s made up of four separate tools and is ideal for delving into technical SEO data and executing in-depth SEO audits to help push your future strategy.
Its better analytical tools are ideal for determining what your competitors are doing correctly.
The Professional Plan is $299 per year.
The enterprise plan is $699 per year.
There is also a free option that includes all features; however, free users cannot copy or export data.
Other SemRush Competitors include:
- WebCEO
- Serpstat
- GrowthBar
- Ahrefs
- Moz Pro
- SpyFu
- Monitor Backlinks
- Majestic
- UpCity’s SEO Report Card
- CognitiveSEO
How do I post a Semrush blog?
Here are a few process tips we discovered while working on the Semrush blog:
- Determine Your Target Audience.
- Choose an interesting topic and title.
- Organize the Content of Your Blog Post.
- Incorporate your keywords into your blog post.
- Before you publish your blog post, optimize it.
SEMrush Customer Service – Phone
The SEMrush customer service phone number is 1-800-815-9959.
Monday through Friday, 10:00 a.m. to 6:00 p.m. EST.
Additional customer service phone numbers include:
Australia: +61-(1800)-934242
Canada: +1-800-815-9959
France: +33-(805)-080479
Italy: +39-(800)-595400
Spain: +34-(900)-868532
UK: +44-(808)-1642570
US: +1-855-814-4510
FAQs
What was the 52-week high for SEMrush stock?
SEMrush stock reached a 52-week high of 32.41.
SEMrush’s current price is 37.52 percent lower than its 52-week high.
What was the 52-week low for SEMrush stock?
The low for SEMrush stock in the previous 52 weeks was 7.42.
SEMrush’s current price is 163.88 percent higher than its 52-week low.
How long is Semrush free?
Semrush typically provides a 7-day free trial to users, but on this page, you’ll find an exclusive Semrush 30-day free trial.
This is only available to BloggersPassion readers, so take advantage of it while you can.
Can I cancel Semrush free trial?
You have the option to cancel your membership at any time.
Cancellation will take effect after the pre-paid period or within 7 days of receipt of your request for an unpaid trial or free subscription, provided that the request was made in line with these cancellation instructions.
How long does the Semrush free trial last?
It typically provides a 7-day free trial to users, but on this page, you’ll find an exclusive Semrush 30-day free trial.
This is only available to BloggersPassion readers, so take advantage of it before it expires.
Is Semrush good for SEO?
It is an excellent SEO tool for conducting keyword research and tracking your competitors’ keyword strategies.
You may also use it to do SEO audits, look for backlink opportunities, and track everything through reports, among other things.
Is Semrush Training free?
28 free lessons with a step-by-step SEO framework to help you rank higher and increase your company’s visibility on the web.
How Much Does SEMrush Cost?
It has a three-tiered pricing system. Plans start at $99.95, $199.95, and $399.95 per month for Pro, Guru, and Business, respectively.
For enterprise users, there is also the possibility of a custom solution.
Conclusion
SEMrush offers users a unified solution for easy and efficient digital marketing administration. The wide set of features and benefits enables teams to make better marketing decisions, have a better understanding of their competition, and guarantee that marketing teams have all of the tools necessary to optimize marketing and SEO operations.
To summarize, SEMrush has come a long way. And is unquestionably one of the dominant players in their sector.
