Primark – The Leading International Clothing Retailer

Primark Clothes
Primark Clothes

Primark is a prominent multinational apparel company with over 70,000 employees in 14 countries – and counting.

Everyone is welcome at Primark, from high quality basics to stand-out style, trend setters to multi-generational families.

  • 1969 – Their first store, operating as Penneys, opens in Dublin, Ireland. This is still the name that stands over the 36 shops that exist in Ireland today.
  • 1973 – The first of their UK stores opens in Derby. Today, they have 191 outlets in the United Kingdom, their largest market.
  • In 2006, they opened their first store in Madrid, Spain, where they now have 55 outlets.
  • 2006 – they join the Ethical Trading Initiative (ETI), a major collaboration of corporations, labtheir unions, and non-governmental organisations that supports worker rights across the world.
  • 2008 – The first of their 20 locations in the Netherlands opens in Rotterdam.
  • 2009 – they begin to establish roots in Portugal, Germany, and Belgium, with stores in Lisbon, Bremen, and Liege. They now have 10 locations in Portugal, 32 in Germany, and 8 in Belgium.
  • 2012 – they launch their first store in Austria, in Innsbruck, as the first of five in the nation.
  • 2013 – The inauguration of their Primark Sustainable Cotton Programme, which seeks to help farmers grow cotton using more ecologically friendly agricultural practises while improving their incomes, marks a key milestone in Primark’s history.

They will have taught 160,000 farmers in more sustainable farming ways by the end of 2022. They launch in France with the first of 20 outlets in Marseilles.

  • 2015 – This was the year they crossed the Atlantic and opened their doors in the United States, in Boston, which is still their US headquarters today. They now have 13 locations in the United States, with many more on the way.
  • 2016 – They open their doors in Arese, Italy, for the first time. They now have 11 stores in Italy, including their recently launched flagship store in Milan.
  • November 2018 – Cruelty Free International, the gold standard certification programme, awards Primark’s own-brand cosmetics the coveted Leaping Bunny title. It also joins the Ellen MacArthur Foundation’s Make Fashion Circular initiative.
  • 2019 – The world’s largest Primark opens in Birmingham, UK, with five stories and more than 160,000 square feet of retail space.

In addition, Ljubljana, Slovenia, became their 12th market and the first in Central Eastern Europe.

  • 2020 – Poland becomes their 13th market in, with the inauguration of their new shop in Warsaw, followed by Poznan in 2021
  • 2021 – Primark reveals a comprehensive sustainability plan.

Primark Cares is a programme aimed to minimise fashion waste, cut carbon emissions in half across the company’s value chain, and enhance the lives of those who create its goods.

They pledge to alter the way their garments are created while maintaining their low costs, allowing everyone to make more sustainable purchasing decisions.

With the inauguration of their new store in Prague, the Czech Republic becomes their 14th market.

On December 1st, their 400th shop will open in Catania, Sicily.

  • 2022 – Primark expands further, announcing intentions to establish a new shop in Romania.
  • Arthur Ryan launched Primark in 1969 as Penneys, a small store on Mary Street in Dublin, with the intention of providing inexpensive apparel to Ireland.

They are now a multinational clothes company with over 65,000 employees in 14 countries, but their core remains the same: daily affordability for everyone.

It has something for everyone, from high quality necessities to stand-out style throughout womenswear, menswear, and kidswear, as well as their cosmetics, homeware, and accessories.

They are continually innovating to provide design-led fashion and everyday items at wallet-friendly costs, fueled by creativity and a real enthusiasm for what they do.

They’ve preserved their strong Irish origins, but you can now find Primark all across the UK, throughout continental Europe, in Central and Eastern Europe, and just getting started in the US.

With over 400 shops in 14 countries spanning Europe and the United States, they see growth prospects in all of our markets and intend to reach 530 locations by the end of 2026.

Our shops are at the heart of who they are as a company.

To build authentic retail destinations, they are constantly thinking one step ahead, integrating innovative and interesting in-store services such as beauty and food and drink outlets. Digital is becoming increasingly crucial in telling our narrative and engaging our consumers.

They have over 24 million followers participating with our material on social media, and they’re launching a fresh new consumer website throughout our markets, presenting a far broader choice of what they sell and giving customers with availability by shop.

It has always prioritised affordability. Their current goal is to make more sustainable clothes more accessible to everyone.

They’re committed to extending the life of our clothing, safeguarding the environment, and improving the lives of the people who manufacture it.

That’s why, with their Primark Cares plan, they’ve set out to transform the way our garments are created, with a broad set of goals they want to fulfil by 2030.

This includes ensuring that our garments are created from recycled or more sustainably sourced materials, halving carbon emissions throughout our whole value chain, and striving for a livable wage for supply chain employees.

Already, more than a quarter of all of our items are more environmentally friendly, which shoppers can locate in store by looking for the blue heart of the Primark Cares badge.

Why is Primark called Primark?

Arthur Ryan, the original creator, founded the first Penneys store in Dublin.

Primark has around 370 outlets in the United Kingdom and Europe.

Only four years later, the company intended to open its first store in the United Kingdom, in Derby. However, because the name Penneys was already owned in that region by the American store J. C. Penney, he had to come up with a new name.

So, how did they come up with the name Primark? Arthur Ryan is supposed to enjoy the Italian language, and the phrase ‘Prima’ means ‘first.’

He was also eager for the company to establish a “mark,” and thus Primark was formed.

In Ireland, the store is still known as Penneys.

When did Primark first open?

Rewinding five decades, Primark originally welcomed budget-conscious consumers in 1969.

After four years, the first store opened in the United Kingdom, and it wasn’t long before they began growing in Europe as well, launching their first foreign store in Madrid, Spain, in 2006.

Primark now has 403 locations throughout 14 countries, including the Netherlands, Portugal, Germany, Belgium, Austria, France, the United States, and Italy.

Plans for outlets in Romania and Slavakia have also been announced.

Why Is Primark So Successful? The Power Of Alignment

Primark released their first-quarter 2019 earnings on January 17, 2019.

The firm is performing well, as seen by these figures.

Their sales climbed by 4% over the previous year, as did their market share and operational profit margins. These are not single-quarter results.

Of course, like with other shops, last year’s unseasonably warm weather and fluctuating currency rates hampered Primark’s sales.

However, over the previous ten years, Primark has grown steadily in terms of income, store count, and retail selling area.

Such achievements are extraordinary in an industry where many retailers are struggling and closing their physical locations, and where customers appear to be shifting away from high street shopping and toward online purchasing.

Why is this the case? Why does Primark defy typical trends and continue to expand as a physical-only store?

Of course, there are always several answers to such a question.

Depending on our point of view, they can refer to leadership, consumer trends, clever purchasing, luck, and so on.

And this will most likely provide us with snippets of the solution.

When we look at their approach over the years and how effectively they insist on this goal and organise their firm around it, we get a more full and clear response.

What makes them so successful is because they understand their DNA and adhere to it in all they do.

As a result, the organisation is extremely well aligned both internally and externally around how they provide value for their consumers. It has affordable pricing. As a result, they plainly compete on pricing. But it’s not simply the price. It is the price paired with the overwhelming amount of fashion goods available in their stores.

Bottom line, they offer the sense of being a kid in a candy store, the Oh-My-God-I-can-buy-all-of-this-and-still-have-money-left experience. That is their value proposition, and it is the reason for their success.

Primark is able to provide such a convincing experience because everything they do is centred on this value proposition.

It is externally aligned with the market since this value offer meets the wants and desires of a certain consumer segment and separates them from their competition.

And it is internally well-aligned because all of Primark’s processes – buying, stock management, store design, and so on – are all coordinated to produce this kid-in-a-candy-shop feeling.

When we look at Primark in this light, it seems logical that they do not also have an online store. If it was solely for selling low-cost apparel, online would have been a viable option – but distribution and returns would make it difficult to make such a firm successful.

Furthermore, recreating the same kid-in-a-candy-store sensation online is far more challenging. We can’t just take anything, taste it, and decide whether to buy or leave it. And how much fun is it to gaze at a screen with a friend and order your stuff from there?


Primark Near Me – Boston MA, USA

Primark Downtown Crossing

10 Summer Street

Open Until 20:00

Primark South Shore Plaza

250 Granite Street

Open Until 21:00

Primark Burlington Mall

75 Middlesex Turnpike

Open Until 21:00

How much does Primark in Brooklyn pay?

The hourly wage ranges from roughly $14.58 for Retail Sales Associate to $17.07 for Retail Supervisor.

The typical Primark compensation varies from around $20,580 to $35,000 per year for Retail Sales Associate.

Salary data is derived from 20 data points gathered directly from workers, users, and historical and present job adverts on Indeed during the last 36 months.

Primark Hours

Store Hours

Day of the WeekHours
Friday10:00 AM – 9:00 PM
Saturday10:00 AM – 9:00 PM
Sunday10:00 AM – 7:00 PM
Monday10:00 AM – 8:00 PM
Tuesday10:00 AM – 8:00 PM
Wednesday10:00 AM – 8:00 PM
Thursday10:00 AM – 8:00 PM
Primark Return Policy – Refund & Exchanges

Faulty Items

If a product is defective, please visit any Primark location to arrange for a refund or exchange.

Change of Mind

They will gladly refund or swap any item within 28 days of purchase if it is returned in resalable condition with the original receipt.

If the item is returned with a gift receipt, they will give an exchange.

All refunds will be provided in the same manner as your original payment method. If you do not have the credit/debit card used to make the transaction, an exchange may be granted.

They do not accept refunds or exchanges on briefs or boxers (including sets), piercing jewellery, opened or unopened health and beauty goods, gift cards (including digital and third-party gift cards), face masks, or swimwear with a broken hygiene seal.

This has no bearing on your statutory rights.

Please keep in mind that Primark does not provide postal exchanges or refunds.

Can I get a refund or exchange on an item without a receipt?

A till receipt is required for a refund or exchange, the item must be in saleable condition with all tags intact, and it must be returned within 28 days after purchase. The most recent date you can return an item is printed on your till receipt.

Can I return underwear for an exchange or refund?

Underwear cannot be returned for sanitary concerns.

Of course, if your clothing has a manufacturing flaw, you are allowed to return it to the store for a full refund.

Do I need a receipt to return a faulty item?

If a product is proven to have a manufacturing flaw, there is no requirement for a receipt, and a complete refund or exchange may be achieved in our stores.

How long will it take for my refund to be credited to my bank account?

Any outstanding amounts should reflect on your bank account statement within 5-10 business days.

Please keep in mind that refund timeframes are set by card issuers and are beyond our control.


Can you shop online from Primark USA?

Primark merchandise is exclusively available in our stores.

When did Primark Philadelphia first open its doors?

Sept. 16.

Up to 350 workers will be employed at the new shop at 11th and Market Streets.

Can u shop Primark online?

Unfortunately, they do not presently have an online store.

Primark items are only available in our shops; click here to discover your local location!

Does Boston have Primark?

Primark Boston has the hottest trends at incredible pricing.

Primark is the go-to store for this season’s must-haves for both fashionistas and bargain hunters in Boston.

Discover fashion for women, men, and children, as well as lingerie, beauty, and homeware.

When did Primark Chicago open?

Primark, an Irish fast-fashion shop, is experiencing its first taste of the Midwest. Primark will launch a store in Chicago on March 11 at 35 N. State St.

The whole 45,000-square-foot structure, which was formerly home to Gap, which shuttered in 2017, has been leased by the corporation.

Which countries is it in?

It extended into other nations following its success as Penneys.

The business presently has 398 stores globally, including locations in the United Kingdom, the Republic of Ireland, Portugal, Spain, Germany, the Netherlands, Belgium, Austria, France, Italy, and the United States.

Is Primark going online in the UK?

Primark will finally sell its clothing online, thanks to a new click-and-collect option for children’s items.

The High Street company stated that 2,000 items would be provided as part of a trial that will take place across 25 stores in the north west of England.

Which places are popular for Primark Careers?

Primark job seekers prefer to look in Thrapston, Wandle Park, and Guildford.

When did Primark Staten Island open?

Note: Click the accompanying image to view a photo gallery of what Primark offers to offer customers.


On March 16, you’ll be able to stroll into Primark at Staten Island Mall and buy the identical T-shirt that a consumer in Dublin, Ireland, would buy from a sister store.

Does New York have a Primark?

Primark is the go-to store for this season’s must-haves for both fashionistas and bargain hunters in Brooklyn.

Discover fashion for women, men, and children, as well as lingerie, beauty, and homeware.

How does Primark make money?
Primark makes money by purchasing items as cheaply as possible while working harder and more effectively in the area where real costs are incurred: in store operations. Which calls for expert in-store merchandising and merciless retail cost reduction.


Primark has affordable pricing. As a result, they plainly compete on pricing. But it’s not simply the price. It is the price paired with the overwhelming amount of fashion goods available in their stores.


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