Keyword Planner – How to use keyword planner
You can find keywords for your search campaigns with the use of a keyword planner.
Using this free tool, you may find new keywords associated with your company, get an idea of the number of searches they receive, and find out how much it will cost to target them.
Another method for developing Search campaigns that is based on in-depth keyword research is offered by Keyword Planner.
Find fresh keyword ideas: Obtain keyword ideas that are relevant to your offerings, website, or services.
Review the monthly searches: View estimates for a keyword’s monthly search volume.
Identify the cost: Find out how much it typically costs for your ad to appear in keyword searches.
Create keyword groups: Analyze how your keywords fit into several brand-related categories.
Create fresh campaigns based on thorough keyword research by utilizing your keyword plan.
Although Keyword Planner can offer insights into keyword targeting, keep in mind that campaign performance depends on a number of variables. The effectiveness of your campaigns, for instance, may depend on your bid, budget, product, and client behavior in your sector.
In order to use Keyword Planner:
Expert Mode must be enabled on your account. If your account is in Smart Mode, you won’t be able to access Keyword Planner. You must create a campaign and input your billing details to finish your account setup. You can decide to stop your campaigns if you’re not yet ready to make a financial commitment.
There are two ways to develop your keyword plan after opening Keyword Planner:
Click to look up new keywords. Find fresh keyword ideas.
By clicking, upload current keyword phrases. Get forecasts for search volume.
A. Develop fresh keyword suggestions
Using filters and categories, you can now alter your list of potential keyword phrases. Find out more detailed advice on modifying your keyword list.
Based on factors like competitiveness, impression share, and keyword text, reduce the number of keywords in your list. For instance, you could wish to look at keyword suggestions where prices as low as $1 might be sufficient to rank highly.
1. To add a filter, click
2. Choose a filter and enter the values for it.
Your plan forecast provides you with an estimate of the number of conversions, clicks, or impressions you may expect for your keywords given your budget.
3. Build a campaign around your strategy
Your strategy can be put into action by turning it into a campaign.
1. From the “Forecast,” “Saved keywords,” or “Negative keywords” page, you can build a campaign.
2. In the top right corner, click Create campaign.
4. Either create a bespoke budget or choose the suggested daily budget based on ideal performance from your plan forecast.
5. Press Save.
Your forecast plan will be transformed into a new campaign on the “Campaigns” page of your account after you click “Save.” To view the settings for your new campaign, click “View campaign.” After putting your strategy into action as a campaign, you can still see its forecast by selecting “Keyword Planner” from the tools icon. However, you may only modify the keywords for this plan within the newly generated campaign.
B. Edit your list of potential keywords.
Using filters and categories, you can now alter your list of potential keyword phrases. Find out more detailed advice on modifying your keyword list.
Filter
Based on factors like competitiveness, impression share, and keyword text, reduce the number of keywords in your list. For instance, you could wish to look at keyword suggestions where prices as low as $1 might be sufficient to rank highly.
To add a filter, click 1.
2. Choose a filter and enter the values for it.
3. The ideas on your list will now match the filter.
Categorize refinement
View keyword groups according to their topics, brands, or categories.
1. On the “Keyword suggestions” page, look for the “Refine keywords” side panel.
2. Click on the categories below it to see traits associated with your keyword suggestions.
3. To eliminate these keywords from your list, uncheck the box next to each category.
• If your search terms are relevant to running shoes, for instance, you might get a category for shoe color. You would uncheck the box for all other colors in order to just see keywords for “red running sneakers.”
Get forecasts for search volume
2. Recognize the keyword forecast
Your plan forecast provides you with an estimate of the number of conversions, clicks, or impressions you may expect for your keywords given your budget.
3. Build a campaign around your strategy
Your strategy can be put into action by turning it into a campaign.
1. From the “Forecast,” “Saved keywords,” or “Negative keywords” page, you can build a campaign.
2. In the top right corner, click Create campaign.
3. Choose a campaign name.
4. Choose the suggested daily budget based on the best performance predicted by your plan, or enter an unique budget.
5. Press Save.
Your forecast plan will be transformed into a new campaign on the “Campaigns” page of your account after you click “Save.” To view the settings for your new campaign, click “View campaign.”
After putting your strategy into action as a campaign, you can still see its forecast by selecting “Keyword Planner” from the tools icon. However, you may only modify the keywords for this plan within the newly generated campaign.
Recognize your forecast
3. Develop a campaign based on your strategy
There are two ways to include keywords in your campaigns once you have a list of them:
- Include the terms in your keyword plan to get performance predictions and, if desired, start a fresh campaign.
1. Verify each keyword you want to include in your plan, then either add it to an already-existing ad group or make a new one with a name.
2. Using the “Broad match” dropdown, choose a match type.
3. To develop a new plan, select Add keywords.
4. Click Add keyword to make modifications to current plans.
- Include keywords in ad groups for current campaigns.
1. Choose potential keywords.
2. From the “Plan” dropdown menu, choose Current campaigns.
2. Recognize the keyword forecast
Your plan forecast provides you with an estimate of the number of conversions, clicks, or impressions you may expect for your keywords given your budget.
3. Build a campaign around your strategy
Your strategy can be put into action by turning it into a campaign.
1. From the “Forecast,” “Saved keywords,” or “Negative keywords” page, you can build a campaign.
2. In the top right corner, click Create campaign.
3. Choose a campaign name.
4. Either create a bespoke budget or choose the suggested daily budget based on ideal performance from your plan forecast.
5. Press Save.
Your forecast plan will be transformed into a new campaign on the “Campaigns” page of your account after you click “Save.” To view the settings for your new campaign, click “View campaign.”
After putting your strategy into action as a campaign, you can still see its forecast by selecting “Keyword Planner” from the tools icon.
However, you may only modify the keywords for this plan within the newly generated campaign.
Google Keyword Planner: How to Use It
It can be a little overwhelming to choose which SEO tools to utilize with so many possibilities available.
For keyword research, competition analysis, keyword rankings, and all the other activities we perform as SEO experts, there are numerous tools available.
Choosing the ideal SEO tool for you might be challenging because there are so many of them accessible. The answer is dependent on a number of variables, such as your budget, the size of your staff, and the design of your website and business.
Do you manage a blog or an online shop?
Do you work for a company or an agency?
There are numerous possibilities, and you don’t want to suffer from analysis paralysis as a result.
One of the most popular and well-known keyword research tools is Google Keyword Planner, which has been around for a while.
The fact that Google Keyword Planner is free and uses Google data makes it a good choice for keyword research.
If you’re unsure of what to utilize, Keyword Planner is a reliable option that can be helpful to almost anyone. We will go through how to use Keyword Planner for your keyword research needs in this article.
What is Google Keyword Planner?
The free Google Keyword Planner tool aids digital marketers in their research tasks, most frequently for paid and organic search advertising.
It draws attention to numerous “keywords” or “search phrases and terms” connected to your company.
Using Keyword Planner, you can determine the monthly search volume for various keywords and how much it would cost to use paid advertising to target those terms.
Even while Keyword Planner was created with paid search campaigns in mind, there are other uses for the program besides search engine marketing (SEM).
For years, SEO experts have used this free tool as a resource for keyword research. The benefits of using Google Keyword Planner for SEO
Search for keyword insights for free using Google Keyword Planner.
While many tools demand a monthly fee, you may undertake some keyword research using Keyword Planner, which is a free option.
There are several advantages to using Keyword Planner, one of which is the opportunity to discover new keywords that are pertinent to your goal and how frequently users look for them each month.
If you don’t currently have access to any paid tools, Keyword Planner can assist you in determining the aspects that are most crucial to you in a keyword research tool so that you know what to look for later on when comparing options.
Using Google Keyword Planner for SEO
Let’s go over how to set up Keyword Planner now so that you can go one step closer to your keyword research objectives.
1. Create an Account To use Google Keyword Planner, you must first create a Google account.
You must log in if you already have an account.
2. Log In
Open Keyword Planner after creating your new account.
3. Select a Task
You will be given the options to “find new keywords” and “receive search volume and forecasts” after logging into Keyword Planner.
Jump in and test one if you’re not sure which choice you want to make!
Find fresh keyword ideas
When you want to increase the keywords, phrases, or themes you are covering for your domain, finding new keywords is a fantastic solution.
Additionally, you may use a domain’s URL to assist weed out ideas that aren’t relevant to your company.
This will provide you suggestions for related keywords, information about monthly search traffic, how much demand has changed over time, the degree of competition, and information about the cost per click (CPC).
You can expand your search to include additional keywords to get more varied keyword suggestions.
Additionally, you can focus on it by applying your preferred place, linguistic, and time-frame requirements.
You may choose to narrow based on criteria like brand or non-brand, new or used, depending on the themes of your search if you want to be even more specific.
Get Forecasts for Search Volume
This user interface resembles the user interface for “find new keywords” quite a bit (UI).
One of the greatest differences is that you are entering the keyword(s) you wish to study explicitly, whereas the discover tool provides you with other suggestions.
The search volume, three-month change, year-over-year change, competition rating, and low and high CPC pricing will all be displayed once you’ve submitted your keyword list.
We’re going to use “Discover new keywords” right away.
Image from Google Keyword Planner, August 2022, showing the menu for the tool
4. Establish Your Standards
Now for the enjoyable part!
The benefits of using Google Keyword Planner for SEO
Search for keyword insights for free using Google Keyword Planner.
While many tools demand a monthly fee, you may undertake some keyword research using Keyword Planner, which is a free option.
There are several advantages to using Keyword Planner, one of which is the opportunity to discover new keywords that are pertinent to your goal and how frequently users look for them each month.
There are two ways for you to start your search.
Using keywords or a website URL as the starting point for a search. If your website is brand-new and you are aware of any rivals in the industry, you could wish to use their success to guide your strategy.
This is an excellent opportunity to use the “Start with a website” function.
It provides the ability to drill down to a certain page and area or the full website.
Discover New Keywords using the Keyword Planner
Google Keyword Planner image, August 2022
We’ll use the [cookies] “Discover new keywords” feature to see what kind of data we can collect.
As you can see, Keyword Planner gives us phrase information and associated concepts for the keyword “cookies”.
You can modify the location and date range, broaden the search’s reach, and narrow your options to acquire more in-depth insights.
You might want to share all of this fantastic data now that you have it, and there are two ways to do so.
In the top right corner, you can download the data as a CVS file or a Google Sheet.
This will provide you with more freedom to modify and filter the data as necessary.
Key Word Explorer Get Your DataImage from the August 2022 Google Keyword Planner
There is a wealth of material accessible on the additional purposes that Google Keyword Planner may offer, whether those be for SEO, paid marketing, or simply general learning, even though this tutorial provides some insight into the activities that are available in it for SEO.
You can always read through the documentation that Google offers.
Perhaps you’ve used Google Keyword Planner before and are prepared to give something else a shot.
In that case, have a look at Eli Schwartz’s list of the 24 Best Google Keyword Planner Alternatives.
Although there are hundreds, if not thousands, of tools available to support your goals, getting started shouldn’t be challenging.
Start using Google Keyword Planner right away to move toward attaining your goals!
The best methods for discovering new keywords
Your account must be in Expert Mode in order to use Keyword Planner. If your account is in Smart Mode, you won’t be able to access Keyword Planner.
You must create a campaign and input your billing details to finish your account setup. You can decide to stop your campaigns if you’re not yet ready to make a financial commitment.
You might only find a small number of pertinent results while using Keyword Planner to generate fresh keyword suggestions for your Search Network campaigns. This article offers advice on how to identify new keywords that are more pertinent to your company, service, or product while avoiding less pertinent ones.
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1. Consider your target market.
Describe the perceptions of your target market for your product or service category. Find out more about using Keyword Planner to hone your new keywords.
Example: hiking boots
Don’t plan ahead for the actual searches that customers might input. Overly specific keywords might be restrictive.
Example: what are the best hiking boots?
2. Be precise without becoming obsessive
Use the right amount of details.
Example: kids’ recipes
Example: wedding venue
Avoid being overly broad. Too broad of a range of keywords won’t give you enough insight into what individuals searching for your good or service are truly looking for.
Example: tasty
Examples: wedding
On the other hand, don’t be too specific.
Example: kids’ recipes under 10 minutes
Example: wedding venues for small weddings
3. Add a website to boost outcomes
A keyword and website can provide more relevant keyword ideas
4. Promote well-known brands in your products
Include the name of a popular brand that you sell.
Don’t mention a new brand that most people aren’t aware of yet.
5. Be precise
Use adjectives sparingly.
Example: Start with “hiking boots”, and then use “best hiking boots”.
Avoid starting your keyword research with an adjective.
Example: best-hiking boots.
6. Use several essential keywords or keyword phrases
Use several keywords or keyword phrases about the same topic.
Example: short stories, mystery short stories, mystery author
Example: charities to donate, charitable contributions
Use just relevant keywords; avoid using unrelated or information-limited keywords.
Examples: short stories, mystery, author
Examples: best charities to donate to, medical research
7. Utilize space carefully
Include a location in your keywords if your customers aren’t in the same location as your service or product.
Don’t include a location if you plan to use location targeting for your ads.
