Keyword Planner – How to Use Google Keyword Planner

How to Use Google Keyword Planner

Do you want to enhance organic traffic to your website by finding the correct keywords? If so, understanding how to utilize Google Keyword Planner will be quite helpful.

You may use Google Keyword Planner to find new keyword suggestions and blog post themes, improve your search engine rankings, and more.

However, if you’ve never used the tool before, it could be a little difficult to figure out how to utilize it.

This post will demonstrate how to utilize Google Keyword Planner to its fullest potential in order to enhance your SEO results.

How to Use Google Keyword Planner

Step 1:

Get a Google Ads account set up

You’ll need a Google account before you can use Google Keyword Planner. If you don’t already have one, it simply takes a few minutes to create one.

Go to the Google Ads homepage and select Start Now after creating an account. To sign in, choose your Google account now.

Google Ads Registration

Google Ads will lead you through creating your account and your first ad after you sign in. Whether you want to run ads or not, you must submit your payment card details.

After entering your credit card details and visiting your ad settings, you can quickly halt the ad you created during setup if you decide you do not want it to run.

Just keep in mind to stop it soon away to avoid paying if someone hits the advertisement. Additionally, Google will temporarily authorize $50 on your card.

Step 2:

The Google Keyword Planner website

On the right upper corner, select Tools & Settings to access Google Keyword Planner. After that, choose Keyword Planner from the drop-down box under Planning.

Tool for Google Ads Key Word Explorer

Step 3

Discover new keywords – This option provides you with fresh keyword suggestions that you can utilize to drive more traffic to your website.

Learn about search trends and volume – This option allows you to view a list of terms’ historical trend, search volumes, and forecast for the future.

Tools for Google Keyword Planner

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Beginning with Keywords

You can enter words (for instance, Google Analytics) or phrases (for instance, how to use Google Analytics) under Start with keywords to find keywords.

Add as many as 10 keywords or phrases, and if you’d like, add a domain to use as a filter. Click Get Results after entering the search terms.

Google Keyword Planner Keywords Use a website to begin your search

You can enter a website URL to find keyword suggestions if you choose the Start with a website option. You can utilize the search terms that Google Keyword Planner suggests for you by using the website you entered as a source.

You can even choose to search the entire website or just a certain page. Once the URL has been entered, click Get Results.

Website Search with Keyword Planner

This choice is ideal for observing what your rivals are doing and getting inspiration from their keyword usage. Enter the URL of their website to view the keywords they are focusing on.

When you click the Get Results button, Google Keyword Planner will display results based on the URL or the keywords you entered and make numerous additional keyword suggestions.

For instance, the search tool provided us with 816 keyword suggestions when we entered Google Analytics as our search phrase.

It also offers other term suggestions that you could use to enhance your search results.

Google’s suggested keywords

You’ll see four metrics for each term displayed by Google Keyword Planner:

Average monthly searches: This provides a range of monthly searches for the term so you can identify the most popular search terms.

Competition is a fundamental statistic that shows how tough it is to get an ad spot (often classified as low, medium, or high). You can also use it to see how difficult it is to rank for an organic keyword.

Top of page bid (low range): This displays the lowest amount that advertisers would be willing to offer.

This figure is the largest amount that advertisers would be willing to spend on a front-page bid.

Additional criteria depending on region, language, search network, and time period can be used to find new keywords. Simply choose the items by clicking them in the top bar next to your search query.

Filters for Google Keyword Planner

Step 4:

Consider using the Get Search Volumes and Forecasts Option

Let’s now examine the alternative method for locating keywords from Step 2 above. Go back to the main screen of the Keyword Planner and select the tile labeled “Get search volume and forecasts.”

Then, after separating your keywords or phrases with commas, click Get Started.

Forecasted Keywords in Keyword Planner

In the left sidebar, click the Forecast link.

Forecasting with Keyword Planner

Google Keyword Planner will estimate your potential conversions, clicks, impressions (the number of times your ad would appear if you were running advertising), overall cost, click-through rate (CTR), and cost-per-click (CPC) over the course of the following 30 days for the keywords you specified.

Each keyword forecast is further broken down into individual clicks, impressions, costs, click-through rates (CTR), and the average cost per click (CPC).

Metrics for Keyword Forecast

This report contains only information related to the exact keywords you provided; there are no keyword suggestions included.

Google Keyword Planner has a lot of SEO value even if it is designed for advertisers.

First off, it is completely free! It also provides a fantastic place to start when looking for keywords for your company.

To view keywords, input a website address or look for specific search terms. The indicators for bidding prices and amount of competition are excellent for determining how important a keyword is to other marketers. It aids in the selection of transactional keywords that could boost sales.

On the other hand, you might want to try some of the alternatives below if you’re seeking for more specific information about keywords and your competition.

Selecting Keywords By means of Google Keyword Planner

While selecting the proper keywords to concentrate on can be challenging, doing so can make or break your SEO strategy and your organic traffic levels.

In general, the following are some best practices to follow when selecting keywords:

A mix of more and less competitive keywords should be used. You may be able to rank for the less difficult ones more quickly, but it will take longer to do so for the more competitive ones. You get a good balance between earlier and later traffic because of this.

Before focusing on a keyword with content, dig further into each one. Expand your study by using a different keyword tool and your own Google searches.

Search for keyword variations, “people also ask” queries, and more relevant terms or areas of discussion that you might want to incorporate into your content.

Don’t lose up on keywords just because there aren’t many people searching for them. Certainly, you want to focus on keywords with some volume, but if the subject is important to your website, cover it nevertheless. The only kind of traffic isn’t just organic traffic.

Additionally, you can generate content that is excellent for social media or newsletters but has a low number of organic search traffic.

Let’s look at some of the alternatives to Google Term Planner now that you know how to use it to generate new keyword suggestions.

The top 3 Google Keyword Planner substitutes

A free yet effective tool for finding fantastic keyword ideas is Google Keyword Planner. But its main objective is to support those who want to use Google Ads to conduct pay-per-click (PPC) advertisements. Other SEO plugins and tools are available with various other features.

Therefore, we advise you to fine-tune your keyword research and look at the following Google Keyword Planner alternatives if you want explosive SEO performance.

  1. Semrush

You can use Semrush instead of Google Keyword Planner as another well-liked SEO tool. The tool is loaded with features that will help you improve your content, social media presence, and paid traffic in addition to improving your SEO performance.

Because of its keyword research tool, Semrush is favored by many SEO specialists. Any search term can be entered, and it will display comprehensive information about its search volume, CPC (if you intend to run ads), and a full view of search results.

You can quickly ascertain the search intent of a keyword by glancing at the search results. By doing so, you may understand what searchers are seeking for and produce content that meets those demands.

Start using Semrush right away.

  • Ahrefs

One of the most effective SEO tools available is Ahrefs. It is a fantastic alternative to Google Keyword Planner because it has strong functionality.

For a better understanding of their competitors, many SEO professionals and business owners favor this premium product (or use their free tools).

Any URL can be entered, and Ahrefs will display extensive information about the keywords, their positions, the total number of backlinks, the top pages, and content gaps between your website and that of your competitors.

Its keyword research tool is likewise extremely effective and provides data comparable to SEMRush. It can be used to generate fresh concepts and choose which keywords to emphasize on your website.

  • ResponsePublic

AnswerThePublic is a fantastic, free online tool that will assist you in producing content that is SEO-optimized.

You can enter a keyword or topic of interest to get a list of potential search terms that people might use on search engines like Google, Bing, and Yahoo.

You may increase the number of potential organic search terms you might rank for by using the queries and keyphrases you discover in your post.

Finding what people are looking for that is connected to your term or topic with this tool is tremendously beneficial.

Start using AnswerThePublic right away!

Logo for MonsterInsights

The finest Google Analytics plugin for WordPress is MonsterInsights. It enables you to quickly link your WordPress website to Google Analytics (both GA4 and Universal Analytics), allowing you to access all the crucial data directly in your WordPress dashboard.

With just a press of a button, you can configure complex monitoring capabilities like event tracking, eCommerce tracking, form tracking, custom dimension tracking, outbound link tracking, and more in MonsterInsights Home Dashboard Plus.

Its Search Console report is one of its primary features, which makes it a fantastic tool to use in conjunction with Google Keyword Planner. You may see in the report the precise search terms or keywords that people are using to locate your website.

Go to Insights » Reports and select the Search Console option to read the report.


Are Google’s keyword tools free?

You can find keywords for your search campaigns with the use of a keyword planner. Using this free tool, you may find new keywords associated with your company, get an idea of the number of searches they receive, and find out how much it will cost to target them.

How can I get to the keyword planner?

On the right upper corner, select Tools & Settings to access Google Keyword Planner. After that, choose Keyword Planner from the drop-down box under Planning.

Next, you’ll see two choices: Discover new keywords – This option provides you with fresh keyword suggestions that you can utilize to drive more traffic to your website.

How do I utilize the free keyword planner?

1. Obtain a Google Keyword Planner account. It’s free to use Google Keyword Planner.

2. Find fresh keyword ideas. Click “Get search volume and forecasts” to view metrics and search volumes for a current list of terms. If not, click “Discover new keywords” to find different keyword suggestions.

3. Seek the top keyword suggestions.

How can I locate the appropriate keywords?

How do I find the right keywords?

How to Find and Choose Keywords for Your Website

  1. Use Google Keyword Planner to cut down your keyword list. …
  2. Step 2: Prioritize low-hanging fruit. …
  3. Step 3: Check the monthly search volume (MSV) for the keywords you’ve chosen. …
  4. Step 4: Factor in SERP features as you choose keywords.

How do I find SEO keywords for free?

8 free keyword research tools for SEO (that beat their paid…

  1. Rank Tracker. To find the amplest list of keyword variations and analyze their SEO profitability. …
  2. Google Search Console. …
  3. Google Ads Keyword Planner. …
  4. AnswerThePublic. …
  5. Keyword Tool Dominator. …
  6. Google Trends. …
  7. Google Correlate. …
  8. Keywords Everywhere.


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