Bing, commonly known as Bing Search, is a search engine built by Microsoft that is best known for its search engine webpage, which can be accessed by visiting Bing.com.
If you’re sick of Google’s plain old interface and want to try out other search engine options, why not give Microsoft’s Bing a shot? Everything you need to know about it, including how it differs from Google and what to expect from its mobile app, is right here.
Table of Contents
Key Take away
- It is a search engine similar to Google, but it is owned and run by Microsoft.
- While they are similar services, Google Search is generally more useful than it.
- Like Google, has apps for iOS and Android and can be accessed through any browser.
What Is Bing?
Bing is a search engine developed and run by Microsoft that replaces its previous products, Live Search, Windows Live Search, and MSN Search.
In May 2009, Microsoft CEO Steve Ballmer unveiled the search engine.
In June 2009, itwas completely operating.
It uses over 1000 signals to rank websites in search engine results pages (SERP).
Google is frequently used to compare the search engine.
While it is best known for its search engine website, it is not the only way to access its web searching services.
Those who want to use it can do so using Microsoft Edge as well as the the mobile app.
Because it is the browser’s default search engine, it is automatically accessible when you make a web search using Edge’s search bar. As a result, when you use the search bar in Edge, you’ll be brought immediately to its search results.
How does Bing work?
When you search on it, the search engine not only returns relevant search results, but it also displays a list of related searches on the left side of the search engine results page (SERP).
A quick connection to recent search history is also available.
It debuted with various unique characteristics in the search market. When you mouse over a Bing result, for example, a little pop-up displays further information about that result, including a contact e-mail address if one is available.
The main search bar provides suggestions as you write, and its travel search is often regarded as the best on the internet.
Where did the name Bing come from?
Since early 2006, Microsoft has been using the term “Bing” for their “decision engine” project.
The name was inspired by the eldest of creator Bill Gates’ three children.
Before “Bing,” the project was known as “Carbon,” “Las Vegas,” “Ontario,” and “Seattle.”
Because of its short and charming nature, the name was picked.
The brand is also synonymous with the company’s other products, including Maps, News, and Microsoft Bing Finance.
Bing vs. Google
Both Bing and Google are search engines that perform one of the most basic functions of everyday web browsing, but how do they differ?
Let’s look at four of their key differences.
Interface and Appearance
The distinction between Bing and Google is instantly obvious based on their respective interfaces.
Google’s main search page is recognized for being basic and minimal in design, but Bing is the polar opposite, frequently loaded with stunning pictures and links to the most recent news stories.
It still features a straightforward, easy-to-find search bar, but it’s not in the center of the page like Google’s; in fact, it appears to be purposely off center.
Its search homepage can also be customized.
You can conceal the page’s menu bar, news links, and even its distinctive daily homepage image if you wish to use it but prefer more white space or a less cluttered background.
Quality of Search Results
The general consensus is that there isn’t much of a difference in quality between Bing and Google search results.
There are a handful of differences to keep in mind when searching for time-sensitive information.
To begin, if you’re looking for news articles or researching something that requires the most up-to-date information, Bing is slightly less helpful than Google in that it doesn’t always provide the publication date next to its search results, making it more difficult to quickly see which article or resource has the most up-to-date information. Google is providing these dates more frequently.
The fact that Bing does not frequently disclose these dates highlights another difference: Bing does not always place the most recent content at the front of its search results, and it has a propensity to show older articles rather than more relevant and recent articles or videos.
Google is more consistent in displaying the most recent headlines at the top of its search results.
Options for Advanced Search
Both Bing and Google offer advanced search options and filters for limiting down search results, although Google’s are easier to discover than Bing’s.
In reality, there doesn’t appear to be an option for advanced search settings or filters on a specific Bing search results page unless you select a different results tab, such as Images or Videos.
Other search possibilities display just after that.
On Google’s search results page, however, Advanced Search and other search tools and filters are usually readily available and displayed on the majority of the results tabs you choose.
Usage Incentives and Rewards Programs
While there are programs that allow you to receive prizes or money for your daily Google searches, it appears to be the most dependable rewards program for individuals who wish to cash in on their web searches.
This is especially true given that Bing’s rewards program, Microsoft Rewards, is inextricably linked to Microsoft.
Aside from being endorsed by Microsoft, its rewards program appears to be simple to join up for, as all you need is a Microsoft account.
You’ll receive points for searching using it, taking quizzes, and even shopping in the Microsoft Store as long as you’re signed in.
Once you’ve accumulated enough points, you may use them to buy movies, apps, gift cards, give to charity, and more.
Screenwise was Google’s own rewards program, however it no longer appears to be operating, as URLs to the program’s website either return a 404 error or redirect to Google’s other, more well-known rewards program, Google Opinion Rewards. Long-time Screenwise users may still have access to the service, but it’s unclear whether Screenwise is accepting new participants at this time or if Google will phase out the program permanently. Other survey reward services, such as Qmee, still offer incentives for Google searches.
Bing Search App for Mobile Search
If you believe you will need to do the most of your web searching on a mobile device, consider the Bing Search app.
Both Android and iOS devices can use the Bing Search app.
The app’s search engine still gives the same high-quality search results as Bing’s main desktop website, but Bing’s mobile app includes a few notable features such as Near Me, Fun, and Gas:
- Near Me: When you tap here, Bing will automatically create a list of highly rated restaurants and local attractions near you.
- Entertainment: Bing will present a variety of entertaining mobile-friendly games and quizzes for you to enjoy.
- Gas: Bing will automatically provide a list of nearby gas stations, complete with addresses and the most recent gasoline pricing.
Bing and Google are the most well-known search engines, but they are far from the only ones.
Other excellent web search engines, such as DuckDuckGo and Dogpile, are more than capable.
What is Bing Webmaster Tools?
Bing Webmaster Tools, like Google Search Console, allows you to monitor your site’s performance, indexation, sitemaps, and other aspects.
To assess the overall health of your website, you can combine the use of BWT and BrightEdge’s Data Cube, ContentIQ, and other analytics tools. While one analytics program will assist you acquire a rudimentary idea of your site’s health, combining them will give you the best overall picture of where your site needs to improve.
The Reports & Data part of BWT can help you obtain information about your site’s activities, such as clicks, impressions, total indexed pages, and crawling pages.
Using BWT, you may submit sitemaps, check for crawl issues, and assess the mobile friendliness of your pages. You may also get a deep dive into page traffic metrics, top searched keywords in terms of impressions and clicks, and SEO reports that offer information on where your site needs SEO improvement.
Other reports from which you can collect data in BWT include the following:
- Report on Page Traffic: This report will show you how each of your individual pages is performing. You can change the date ranges here to better understand your data.
- The Index Explorer: Using this report, you may learn how Bing understands and reads your website, including redirects, broken links, and other issues.
- Report on Search Keywords: This analysis will show you which organic keywords are generating clicks and impressions for your website.
- Utilizing SEO Reports: Bing employs 15 SEO recommended practices to generate page-level recommendations for you to consider on your site.
- Making use of the Inbound Links Tool: You can use this tool to obtain a complete backlink report.
- Report on Crawl Information: If you’re curious about what crawl difficulties Bing discovered while crawling your site, this is the report to look at.
Bing News is an AI-powered news aggregator. Microsoft added smart labels to mobile devices after discovering that 60% of users simply read the news headline. It acts as topic tags, allowing readers to discover connections between news pieces. Fact-check tags and publisher logos are among the other labels.
Results from Bing News include:
- Item URL
- News article image
- Provider information
- Related news and categories
- Date added
- Sorting and filtering options for finding specific results
Bing Mobile allows you to conduct searches on your mobile device via the mobile app or browser. The quality of search results is the same as on the desktop website, with a few extras.
The following are some of the features of the Bing mobile app:
- Text prediction
- Speech recognition
- Image search
- Directions to a location
- Search results with address and phone number
- GPS directions
- Weather forecast
- Built-in browser
Bing Analytics is a robust Webmaster Tool that integrates data from Bing and Yahoo. You will receive information on clicks, impressions, and rankings for the keywords that generate visitors to your site.
Perform the following tasks with Bing Analytics:
- Submit your sitemap;
- Control crawl speed;
- Demonstrate deep links;
- Enable geo-targeting for local SEO; and
- Connect your app store and social networks.
- Learn how Bing perceives your website.
It’s a service, sometimes known as Microsoft Advertising, that allows businesses to advertise their services, goods, and websites in Bing search results.
Microsoft Advertising is a sort of pay-per-click advertising that appears alongside organic results.
Bing users have a Bachelor’s degree in 33% of cases, and 38% earn $100,000 or more each year.
Consider Bing Ads if you want to get the most bang for your advertising buck.
Their advertisements additionally reach 44 million unique desktop visitors who are not served by Google Ads.
In 2019, Microsoft relaunched Bing Ads as Microsoft Advertising, but some marketers still refer to it as Microsoft Bing Ads.
When compared to Google Ads, Bing Ads are less expensive. You can keep expenditures under control by setting a daily spending limit. Furthermore, it charges for ad clicks, so you only pay for leads. Finally, it Advertising shows your ads on relevant search results based on audience targeting and keywords.
Bing Videos (formerly MSN Video and Live Search Video) is a video search service offered by Microsoft as part of the its search engine. Users can use the service to search for and watch videos on numerous websites. Its Videos debuted as Live Search Video on September 26, 2007, and was relaunched as Bing Videos on June 1, 2009.
Bing Translator now supports 51 languages, with more languages being added on a regular basis.
If you want to try a translator before purchasing it, a free version of an automatic translation service may be useful.
However, unlike Microsoft Translator, Google Translate does not offer this option.
Through Microsoft Azure Marketplace, Microsoft Translator provides a free 2M-characters-per-month volume tier.
There is no expiration date for this monthly subscription tier.
If you don’t have a free volume tier that includes Bing Translator, you can upgrade your monthly membership to higher monthly volume tiers as needed.
Thus, Bing Translator provides a free translation capacity of up to 2 million characters per month, after which the pricing is $10 for 1 million characters, which is half the fee charged by Google Translate API, which is $20 for 1 million characters.
Bing Maps is Microsoft’s global map service that offers up-to-date geodata and spatial information visualization as high-quality online services.
Bing Maps contains up-to-date maps as well as high-quality satellite and aerial photographs.
The program gives three-dimensional images of buildings (if available in the country), as well as routing, traffic flow (Traffic Flow), and precise positioning of Points of Interest (POI). Bing Maps also provides an excellent geocoding solution that includes forward, reverse, and batch geocoding.
Bing Search App
The Bing Search app provides you with the information you seek and rewards you when you search for it. View the day’s homepage, set it as your background, and search to gain points toward fantastic prizes.
Getting Microsoft Rewards is as simple as searching with the Bing Search app.
Earn points for your searches and exchange them for gift cards to your favorite retailers, among other things.
Search with an image
With Bing Visual Search, getting results is a breeze.
Simply tap the camera icon and take a picture to get answers to arithmetic problems, offers on your latest street fashion discovery, and much more.
Have fun: Enjoy vivid photos
Every day, a remarkable new photo or video is added to the Bing Search app.
Set the image as your background, share it, swipe to see previous photographs, and learn more about the location.
Find local restaurants, activities, and bargains in your area.
The Search app also provides recommendations for popular food items and, once you’ve selected where you want to go, can help you get there by providing rapid access to rideshare services and local transit information.
How to Do an Image Search on Bing
Bing Image Search Steps
1. Navigate to the Bing website.
Open the browser that is currently installed on your computer on your desktop.
Enter www.bing.com into your browser’s address bar to use the Bing search engine.
- A browser is a program that allows you to browse the Internet.
Some of the most popular browsers are Mozilla Firefox, Internet Explorer, and Google Chrome.
2. On Bing, look for the Images option.
When it is launched, you will notice a search box in the middle of the page and a navigation bar at the top of the page.
Web, Images, Videos, News, MSN, and other options are available in the menu bar.
You can search for images by clicking on “Images.”
- The navigation bar may not always be visible, especially if your screen is set to full screen.
To begin looking for photographs in such cases, go to the address bar and type www.bing.com/images.
3. In the search box, enter keywords for the photographs you require.
Remember the search box from Step 2?
Its role is to take and process your keywords.
Enter the term for the type of image/picture you’re looking for in the search box, and then press the Enter key.
- A keyword can be any word, such as “mountains,” “education,” or even a person’s name, such as “Angelina Jolie.”
4. Display the “Image Match” button. When you see the various photographs connected to your term displayed on your screen as search results, move your mouse over one of them. Then, near the bottom of that image, you’ll notice a button that says “Image Match.” Select that button.
- Image Match is a feature that assists in matching images searched for to the appropriate resolution and size.
5. Examine the various sizes of the image you selected.
When you click the “Image Match” button, Bing displays a list of images of various sizes. As a consequence, you may filter your search by image size and get more specific results for photographs that meet your requirements.
- To view all image sizes, select “View all sizes.”
6. Use a reverse image search to find an image online. Bing’s Image Match function can also help you hunt for photographs using reverse image searching, which is when you don’t type a phrase into the search engine but instead use an actual image to see if similar or identical images exist online. You can either upload an image from your computer or enter the image URL.
- When you click the “Image Match” button, the blue “Upload an image” option will appear.
Choose that option and navigate to the image on your computer.
- Below the “Upload a picture” option is a search-like box.
In that field, type or paste the URL of an image you wish to see more of online.
- Right-click on an internet photo to bring up a menu with the URL. Select “Copy image URL.”
Return to it and right-click on the box beneath “Upload a picture,” then select “Paste.”
The HBO drama television series The Sopranos’ fictional strip club Bada Bing!
It was a pivotal location in the series, and it was named after the term “bada bing,” popularized by James Caan’s character Sonny Corleone in The Godfather.
The fictional club’s popularity benefited the real-life go-go nightclub Satin Dolls, where scenes were filmed.
The Bada Bing is partially based on Wiggles, a closed-down strip club controlled by New Jersey mobster Vincent Palermo.
Elektra, Gina Lynn, Justine Noelle, Kelly Madison Kole, Luiza Liccini, Marie Athanasiou, Nadine Marcelletti, Rosie Ciavolino, and Sonia Ortega played strippers at the Bada Bing.
The “Bada Bing Girls” were featured in a photo spread in Playboy magazine’s August 2001 issue.
Michelle Eileen, another commonly featured Bada Bing extra, also appeared in Playboy Fall 2002, with three separate Playboy Special Edition publications featuring photo spreads of her.
Is Bing from Microsoft?
It is a search engine launched by the American software business Microsoft Corporation in 2009.
From the time it was released in 2006, Microsoft’s prior search engine, Live Search, persistently underperformed those of Google Inc., the industry powerhouse, and Yahoo! Inc.’s Internet portal site.
Who actually uses Bing?
According to research, the average user is above the age of 35, most typically between the ages of 55 and 64, and the majority are parents.
One-third of the Ads audience has a household income of $100,000 or more, and it spent 22% more online than other search engines.
Is Bing Video safe?
To summarize, Bing is a rather safe place to receive your content, and the Bing product group errs on the side of caution in this regard. That being said, there is no excuse for not keeping your anti-virus software up to date or for not exercising caution when surfing the internet.
Is Bing better than Google?
It offers a far better video search than Google.
This is a significant distinction between these two search engines.
It provides a list of huge thumbnails rather than a list of movies highlighted by small thumbnails.
This enables you to watch the videos without leaving it.
Why is Bing called Bing?
The name was picked through focus groups, and Microsoft determined that it was distinctive, concise, and easy to spell, and that it would work well as a URL globally.
People would associate the word with “the time of discovery and decision making.”
Are Bing Pictures free?
Its new “Search by License” feature filters images based on usage rights.
Its Image search now has a copyright licensing filter that allows you to filter photos by Creative Commons License.
According to the rules of each license, the photographs are free to use.
Is using Bing free?
You may distribute and use these photographs for personal or business purposes without restriction. Changing or modifying them for personal or commercial gain may be prohibited. Free to change, share, and use: They are free to modify, share, and use.
Why is Bing not popular?
It suffered from developer anti-Microsoft sentiment and was unable to attract the same caliber of talent.
The genuinely good people care about their work and the influence they have, so it goes far deeper than who gives better pay.
What is Bing good for?
Its results page layout is more appealing than Google’s.
It displays larger thumbnails and allows you to preview or watch films by hovering over them rather than leaving the search window.
The smaller search engine also has eight autocomplete possibilities, which is twice as many as Google’s four.
Can Bing be trusted?
In general, it returns falsehood and misinformation at a substantially higher rate than Google does.
It returned at least 125 sources of distortion and misinformation in the top 50 results for 12 separate queries (a total of 600 items), whereas Google returned 13.
What are the disadvantages of Bing?
The biggest disadvantage of using the search engine for marketing reasons is that it is still significantly less popular than Google.
The reason for this is mostly due to brand recognition.
Does Bing sell your information?
We do not collect or keep any of your queries or history.
We do not collect or keep any of your queries or history. This is a metasearch engine that mostly gives it search results to users.
Bing, as a search engine, is becoming increasingly popular among users.
While Google remains the most used search engine, it’s unclear whether it will ever overtake the search engine giant. It is bigger than we realize, with a clean aesthetic, various advantages over Google, and a rising international market. It’s critical for digital marketers to keep it in mind as they adopt new content strategies and strive for higher SERP ranks. Although Google is the most popular search engine, you may increase your organic traffic by optimizing for it as well.