Best video editing software – by creating professional promos for platforms like Instagram, Facebook, YouTube, and anywhere else you publish brand videos, good video editing software can help you present your products from every viewpoint.
There are a variety of simple, free video editing apps available that can help you stand out from the crowd.
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Product videos are a more engaging kind of content marketing than images alone, and they can help customers make a buying decision. According to the website Small Business Trends, ecommerce product videos can boost conversion rates by up to 144 percent.
We’ve assembled a selection of the greatest free video editing software, as well as a handful with reasonable paid versions, from around the web. Because each entrepreneur has unique requirements, we’ve outlined some of the most useful characteristics of each product.
The Best Free Desktop Video Editing Software
For organizations wishing to create promotional videos, there is a plethora of desktop-based editing tools available. The main benefit of free desktop video editing software is that it usually has more functions than most mobile video editing apps.
Check out our list of free video editing software that you can use to edit long-form material for YouTube, your ecommerce site, or a variety of other platforms if you’re on a tight budget:
The Top Three Video Editors of Today
Although the first three alternatives are not free, they are the greatest video editing services available. The majority of users use Adobe Premiere Pro since it is the greatest all-around video editor and is accessible for a low monthly fee.
1. Adobe Premiere Pro is the very best video editor in 2021
Premiere Pro is a fantastic value for money program. It’s the industry-standard video editing program for professionals, but it’s also incredibly simple to use.
So, if you’re serious about your videos, Premiere Pro should be your first choice.
2. CyberLink PowerDirector – a strong editor at a great price.
If you enjoy the notion of premium video editors but don’t want to spend a lot of money (less than $4/£5 a month), CyberLink is a great option. You still get a feature-rich tool that is suitable for beginners, intermediates, and professionals. Its ingenious Magic Movie Wizard mode is one of our favorites.
3. Apple Final Cut Pro X, which takes first place for Mac users.
Apple Final Cut Pro X is focused squarely at the professional end of the market, yet it isn’t overly difficult, and its ‘trackless’ timeline is incredibly easy. Because you pay for it up front rather than monthly, it’s likely to be quite cost-effective in the long term if you’re serious about video editing.
The Best Free Desktop Video Editing Software
For organizations wishing to create promotional videos, there is a plethora of desktop-based editing tools available.
- Lightworks
- VideoPad
- HitFilm Express
- DaVinci Resolve
- VSDC Free Video Editor
- OpenShot
- Shotcut
- Blender
- Movie Maker 10
- iMovie
- Vimeo Create
- WeVideo
Other free Video Editing Software alternatives to consider:
Adobe Spark
If you need to trim a movie and don’t mind the watermark, Adobe Spark is an online tool that can perform the job quickly and easily. The basic version is free to use, but to remove the watermark and execute more advanced editing operations, you’ll need to upgrade to a premium account.
EZGif
This simple online application may be just what you need when you need to trim a video to a precise aspect ratio. It’s not designed for large files, but you may adjust the proportions, choose from a preset list, and move the crop area manually.
Choosing the right professional video editing software
Now that you’ve learned about your options for selecting the finest free video editing software, it’s time to put them to the test. While each option has its own set of benefits and drawbacks, you should now have a better sense of which free video editing program is appropriate for your company.
Videos regularly receive greater attention than photographs or text posts across all social media platforms. A professionally produced marketing video may help you tell a story about your products, fight the YouTube algorithm, attract your audience’s interest, create your brand’s personality, and enhance your paid social ad ROI.
Raise the bar on your content marketing. There’s no limit to the creative possibilities of your brand’s marketing video material with so many free video editing software solutions to select from.
