Is there really a best time to post on Instagram so your photos and videos get more shares, likes, views, and feedback on your images and videos? It can be difficult to figure this out.
Performance on Instagram is dependent on a number of variables. One of the most crucial factors is timing. We’ll walk you through a step-by-step process in this guide to help you figure out when the best time to post on Instagram
Best Time to Post on Instagram | How to Post on Instagram
First and foremost, since Instagram is mainly accessed via a mobile device, users can check their Instagram feed at any time and from almost anywhere.
As compared to other social media platforms, Instagram users’ posting, browsing, and interaction patterns are somewhat different, making it slightly more difficult to determine when they are most involved.
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You’ll need to produce engaging content that your audience wants to see if you want to grow your Instagram following. However, most of them will never see your content if you don’t publish it at the right time.
So, how do you determine the Best Time to Post on Instagram for your target demographic?
Testing the timing of your posts to see which post time creates the most audience interaction is the best way to find an optimal posting time.
If you don’t have the time or money to run your own experiments, Sprout Social, a social media management tool with over 20,000 users, will help.
They looked at their consumer data last year to see what time of day their social media messages got the most attention. They also divided the data into categories such as social network and business.
According to their aggregate consumer data for Instagram, the following days and times – in Central Daylight Time (CDT) – are perfect for producing the most engagement
However, depending on what day of the week you publish, the degree of interaction you receive will vary drastically. Wednesday during the day, but particularly around 11 a.m., and Friday from 10 a.m. to 11 a.m. are the best days to post on Instagram.
While 10 a.m. to 3 p.m. is considered the best time of day to post on Instagram, the day of the week you post will affect the amount of interaction you receive between 10 a.m. and 3 p.m.
What is the reason for this? Consider the subtle changes in your everyday mood and routine that you might not be aware of, and how they influence your actions. The same is true for everyone who follows you on Instagram
To demonstrate what I mean, here are some additional insights about optimal post timing gleaned from Sprout Social data:
• From Wednesday to Friday, at 7:00 a.m. CDT, you’ll get the most interaction because people check their phones first thing in the morning.
• During the weekdays, posting from 11:00 a.m. to 3:00 p.m. CDT creates a lot of interaction when people check their phones during lunch or when they run out of mental resources at the end of the day.
• If you want to post on weekends, do so about 10:00 a.m. CDT on Saturdays, while people are eating brunch or hanging out with their friends.
So, when it comes to Instagramming, don’t just go by the time range. Consider the day of the week as well as the business you work in (more on the latter in a moment).
Here are the best times to Instagram during the week, on average, in – time zone around the world:
When is the best time to post on Instagram every day?
1. Sunday, from 8 a.m. to 2 p.m. (However, on this particular day, engagement is generally low.)
2. Monday from 11 a.m. to 2 p.m.
3. Tuesday: 10 a.m. to 3 p.m., *7 p.m.
4. Wednesday, from 7 a.m. to 4 p.m. (Engagement peaks between 11 a.m. and 2 p.m.)
5. Thursday: 10 a.m. to 2 p.m., 6 p.m. to 7 p.m.
6. Friday, 9 a.m. to 2 p.m.
7. Saturday, 9 a.m. to 11 a.m.
* Indicates a high degree of involvement.
Do you want some simple marching orders based on this information? Monday through Friday, between 9 a.m. and 4 p.m., post to Instagram. That way, you’ll get the most consistent interaction.
Do you need a graphic to help you strategize? This Sprout Social map depicts global Instagram engagement hotspots.
The information above about the best times to post is a great place to start when it comes to building an active Instagram audience. If you want to be more specific, according to Sprout Social’s study, the best times to post on Instagram if your company is in the technology, B2C, education, healthcare, or non-profit industries.
Best Time to Post on Instagram for Technology Companies
• Best Times: 6:00 a.m. and 9:00 to 10:00 a.m. CDT on Wednesdays, and 7:00 a.m. to 10:00 a.m. CDT on Fridays
• Most Reliable Engagement: Tuesday evening through Wednesday afternoon, and Friday from midnight to 10:00 p.m. CDT.
• The best day is Wednesday.
• Worst Day of the Week: Sunday
Best Time to Post on Instagram for B2C Companies
• The best time is 3 p.m. CDT on Wednesday.• Most Consistent Engagement: 11:00 a.m. to 3:00 p.m. CDT Tuesday through Friday
• The best day is Wednesday.
• Worst Day of the Week: Sunday
Best Time to Post on Instagram for Educational Organizations
• Best Time: 10:00 a.m. CDT on Friday
• Most Consistent Engagement: 9:00 a.m. to 9:00 p.m. CDT on Wednesday, Friday, and Saturday.
• Friday is the best day
• Worst Day of the Week: Sunday
• Best Time: Tuesday at 8:00 a.m. CDT
Most Consistent Engagement: Can vary depending on audience position and market niche.
• Tuesday is the best day
Saturday and Sunday are the worst days of the week.
Best Time to Post on Instagram for Healthcare Companies
• Best Time: Tuesday at 8:00 AM CDT
• Most Consistent Engagement: Will depend on audience location and business niche
• Tuesday is the best day
Saturday and Sunday are the worst days of the week
Best Times to Post on Instagram for Non-Profit Organizations
• Best Times: 1:00 p.m. to 3:00 p.m. CDT Tuesday, 2:00 p.m. CDT Wednesday
• Most Consistent Engagement: 10:00 a.m. to 4:00 p.m. CDT Monday through Friday
• The best day is Wednesday.
• Worst Day of the Week: Sunday
The target market for each brand is unique. You need to know who your followers are if you want to grow a large, active Instagram audience. And knowing the audience and capturing their interest is one of the best ways to do so.
